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Job: Trade Marketing Supervisor in New Cairo, Cairo

Job Description 

  • To drive the success of effective marketing, advertising, and promotional activities of the company. An ideal candidate is a team leader, very strategic, knows the market and consumers’ behavior well, with experience in driving growth.
  • Develop and Manage the annual trade marketing budget to ensure optimal use
  • Identify and tying up with internal & external partners.

Key Functions & Responsibilities

1-Strategic

  • Conduct monthly sales Commercial Marketing applications. 
  • Manage, track and report sales incentive and Commercial Marketing budget. 
  • Plan, carry out, and report sales enhancing activities on channels and key customers.
  • Determine the strong and weak points of the regions through regular field visits and to take business enhancing actions. 
  • Create and manage the field activation plans concerning Launch.
  • Interpret channel based sales forecasts and make demand reconciliations with the channels,
  • Design and manage shopper researches to find out customer insight and to take related actions according to results.
  • Calculate the ROI of the performed activities.
  • Designate opportunities which will enhance the brand, customer and category, and to propose action plans to the relevant marketing team.
  • Guide the sales team to the potential sales opportunities in the different channels, putting into consideration the market changes.
  • Provide marketing assistance to the sales team through answering clients and product inquiries.
  • Plan, design and perform regular retail audits. 

2- Operational

  • Responsible for the execution of all trade activities & the different visibility solutions in order to boost the demand in all trade channels.
  • Responsible for planning and executing the annual trade support plans across the various trade channels according to the roadmap and in line with brand strategies & priorities.
  • Coordinates with the different stakeholders to develop the different visibility solutions & planograms as well to ensure its proper implementation in the market.
  • Tracks & reports all competitor trade Marketing activities & evaluates its impact on the brand’s performance.
  • Assist in developing & executing promotions in all/ specific trade channels when needed 
  • Develop a strong Customer Network & Build a good rapport with them through loyalty programs & Activation.
  • Carry out designing, application and tracking of the POS materials which are needed for bringing the brand’s communication strategy into the field. 
  • Loyalty Campaigns— To prepare Sales team adjustment, display-incentive activities,

3- Leadership 

  • Coordinate with sales and the marketing team effectively by coaching, mentoring, provide periodic feedback.
  • Lead by example

4- Key Contacts Internal

  • Marketing Manager
  • Brand Manager
  • Marketing Coordinator
  • Sales Manager
  • Finance Manger
  • Procurement/Purchasing
  • Supply Chain Manager
  • Warehouse Manager

5-Key Contacts External

  • Key Accounts
  • Vendors
  • Event Agencies

6- Accountability

  • Annual budget under the control of the jobholder: Annual Marketing Budget LE
  • The number of staff reporting to the jobholder: Expenditure of the area under the control of the jobholder           

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