Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs
Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets
Develop and deliver appropriate field sales enablement tools
Develop, establish and maintain marketing strategies to meet organizational objectives.
Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.